Boost Sales with these Kitchen & Bath Business Marketing Tips

Make Your Company Easy to Find Online with SEO  

A professional website is one of the most important online assets for your kitchen and bath company. A website offers opportunities to showcase its offerings and attract customers. Think of it as an online showroom! 

Short for search engine optimization, SEO is a set of practices that help your website rank higher on search engines to drive more traffic. SEO uses target keywords to ensure your website appears high in relevant searches. 

When a prospect searches a keyword for something you have to offer, your website will appear in the results. That way, SEO makes it easier for people actively searching for products and services relating to kitchen and bath to find your business online. 

Use Pay-Per-Click Advertising 

With pay-per-click (PPC) ads, an advertiser pays each time a user clicks on one of their online ads. PPC ads appear above organic search results on Google and other search engines.  

When a user searches specific keywords or phrases, the search engine result page (SERP) will display the ads you create to direct them to your website. PPC is one of the most efficient kitchen and bath marketing ideas because you only pay when someone clicks the ad. 

When done right, PPC offers numerous advantages. For starters, it's a cost-effective way to drive traffic to your website and grow your business. More traffic to your website means a higher potential for sales. 

With PPC, you can access complete information about your ad, including the number of impressions, clicks, and conversions. Access to this data makes it easy for businesses to analyze ad performance. 

Reach Your Local Target Audience with Radio Ads  

Radio advertising is a tried and tested marketing strategy for any business looking to reach a broad audience in a specific geographical area. Radio listeners tune in consistently in the car, at work, gym, home, etc., at different times during the day. 

People use the radio to accompany tasks and activities across the day, making it easier for marketers to reach target audiences at relevant times and places — the daily commute, at-work listening, lunch break tune-in, etc. You can also target radio ads by gender, socioeconomic status, age, and more.  

Buying spots on the radio to promote products or services is still one of the most effective ways businesses improve brand awareness and reach new customers.  

Engage With a Social Media Presence 

Almost everyone is on social media, including your target audience! Your target audience is the specific consumer group most likely to be interested in your product or services. This group shares common traits, such as age, gender, education, location, marital status, etc. 

Social media allows you to connect and engage personally with your target audience. Find a way to positively influence their opinions so that they can buy your products and services. This is where the concept of social proof comes in handy. 

In a kitchen and bath marketing strategy, social proof is when existing customers recommend your products and services based on their experiences with your brand. Social proof shows that others have bought and found value in your products and services. Displaying testimonials, reviews, ratings, and other elements on your social media page is the best way to motivate your prospects and influence their purchasing decision. Prospects are more likely to engage with your brand if they get an approving nod from your existing customers.  

Social proof is a powerful ingredient for marketing. It works because consumers are more likely to buy a product or service which others have already purchased. Social proof eases any anxieties a buyer may have, making them feel confident about buying one of your products. 

Social media is an excellent opportunity to get in front of your target audience. In addition to social proof, other social media elements, such as videos, before and after photos, FAQs, and live streaming, are great for engagement.  

Connect With a Media Partner for Effective Kitchen and Bath Marketing 

At Mid-West Family La Crosse, we have years of experience and expertise in creating and implementing digital marketing solutions in the kitchen and bath industry. Our marketing pros know what kitchen and bath marketing strategies work best and how to drive leads to your business. Get in touch with us to learn more about what we can do for your business.