How to Develop a Home Improvement Marketing Strategy

Developing an effective home improvement marketing strategy for your company is essential. Your business likely faces a high degree of competition in your local area. Many competitors offer customers similar services to the ones you provide, so it’s important to stand out! 

In the past, you may have relied on word-of-mouth advertising to generate your customer traffic, so if you currently don’t have a multi-channel marketing strategy, it’s time to create one! 

Take a look at these essential tips for developing your home improvement marketing strategy, including why a multi-channel marketing strategy is vital. 

Identify Your Target Audience  

The first step in developing a home improvement marketing plan is knowing who you intend to market to. The more you know about your target audience, the better you can create marketing materials geared toward them. You’ll want to find them on the channels they use, speak to the repairs or upgrades they want to make, and spark their interest by focusing on their pain points.  

You need to know several key things about your target market: their basic demographics and what they're most likely to want from your home improvement brand. In addition, you may want to have a solid understanding of their budget and priorities.  

Lay Out Your Goals 

What exactly are you hoping to accomplish with your home improvement marketing efforts? If you don't know what you're hoping to achieve, it can be challenging, if not impossible, to measure the performance of your campaigns.  

You may want to increase traffic to your website or social media platforms or look for ways to increase leads, raise sales, and more. Solidify your goals first, and then create a marketing strategy to tackle them. 

Select Your Marketing Solutions 

There are many marketing solutions that you can choose from, depending on your goals! Thanks to understanding your target market, select strategies to achieve your desired results. Teaming up with a marketing partner can also give you key insights into choosing the right marketing solutions for your home improvement brand. 

Digital marketing covers a variety of strategies, from paid search ads to SEO efforts, banner ads, and more. Here are some ways to get the word out about your business. 

Content Marketing 

Knowing how to generate leads for home improvement can be tricky, but high-quality content is the key! Did you know that content drives traffic to your website? When a potential customer searches for home improvement services, you want your content to come up first on their screen. Blog posts, videos, images, and other content can help establish your authority and let potential customers know what you offer.  

Email Marketing 

Email is a way to stay top of mind and nurture customer relations. Compelling email marketing goes a long way toward creating a connection with your customers. With valuable emails that add genuine benefit to your customers, you increase the odds that they will not only choose you for their current home improvement project but will also come back to you when they have future needs.  

Broadcast Radio 

Did you know radio ads are one of the best ways to cast a wide net in the community? Marketing on radio stations helps you expand your reach and increase brand awareness. Customers often have strong emotional connections with local radio personalities and are more likely to trust them when they provide information about your brand. 

Analyze Your Marketing Efforts 

To determine how well your campaigns perform, you must regularly analyze their results and key metrics. Along the way, you can use those metrics to help you make strategic improvements to your campaign, which can help you see even better results. When something isn't working in your current strategy, you can pivot your efforts and redirect your budget toward things that are more likely to achieve those results.  

Marketing results don't always come overnight. It can take time and patience to see real increases and improvements in your business. Of course, a media partner can help with all of this and more. 

Take Your Home Improvement Marketing Strategy to the Next Level 

At Mid-West Family La Crosse, you'll find a full-service, multi-channel media partner who can help take your home improvement marketing efforts to the next level and increase your odds of seeing success. Choose a media partner who can help you develop your marketing campaigns, shape your marketing strategies, and see real, measurable results.