5 Marketing Trends Worth Trying Right Now

People are more likely to buy from a brand if someone they know and trust--including the influencers they already love and follow--recommends it. An "influencer" is a personality with a faithful following or significant online presence. An online influencer, for example, might have a robust social media following. In contrast, a radio influencer might have a lot of followers who are eager to listen to their shows and connect with them daily.  

Influencer marketing brings with it several potential benefits. First, it helps significantly increase overall brand recognition. When you're connected with an influencer, the people who follow that influencer are more likely to hear your name and recognize it.  

Influencer marketing may also help build a substantial amount of trust in your brand since people already trust that influencer's opinions and will be more likely to trust what they say about your brand. Finally, influencer marketing is a great way to reach your target audience and connect with new buyers, which makes it a great part of your marketing toolkit.  

Short, compelling videos are a great way to drive engagement with your brand. Today's consumers love straightforward, digestible content. Video content is highly shareable and memorable. 92% of internet users worldwide watch video content weekly, including music, influencer, and TikTok videos.  

In 2021, it was estimated that viewers spent around 100 minutes a day watching video content, often delivered in snippets of just a few minutes each. That offers a lot of chances to drive engagement with your brand. Video content can be provided through live streaming, Instagram, TikTok, Facebook, YouTube, and many other online platforms.   

Recently, there has been an uptick in awareness of consumers' need for a cohesive experience with brands, no matter how they connect with them. That means you need to be aware of your multi-channel marketing efforts and how you can reach audiences through channels, including radio, social media, podcasts, content marketing, event marketing, your website, and more.  

Consumers interact with the brands they use most often in many ways. Each part of the strategy needs to be united, so consumers have the same experience regardless of how they connect with your brand. During the holidays or other key times of the year, you must ensure you're still delivering a consistent message across channels that are appropriate for your target market. 

Your website is one of your most critical tools for connecting with your customers. Interactive content on your website is a dynamic, compelling way to get consumers to engage with you, improving their overall impression of your brand and encouraging them to spend more time on your website and with your brand.  

Try: 

• Conversational marketing with chatbots 
• Interactive infographics 
• Interactive videos 
• Quizzes 
• Assessments, including self-assessment tools 

Shape your website into a valuable tool that allows your customers to connect with your brand and explore everything you offer. When you have a professional, interactive website that provides consumers with the content and information they're looking for, they will develop a higher overall trust in your brand. 

Maintaining all the tools and tactics needed for your marketing is an ongoing process. Strategic marketing partnerships can make a huge difference in your ability to effectively manage your marketing efforts and ensure that you deliver the cohesive marketing experience your customers need and deserve. Choose your marketing partnerships carefully to ensure that your marketing partner is on board with your plans for your brand. 

Partner with Mid-West Family La Crosse to Enhance Your Marketing Efforts 

Having a multichannel media partner can help you deliver on your customers' high expectations and continue to connect with them across multiple platforms. At Mid-West Family La Crosse, we help with a complete, cohesive marketing strategy, including radio advertising, website design, digital advertising, and more. Contact us today to learn more about how we can help your brand meet your marketing goals.